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By Billboard

The Brooklyn-born rapper died Feb. 19 in a home invasion in Los Angeles.

Streams of Pop Smoke’s catalog of songs leaped 392% on Feb. 19, the day it was revealed the rapper had been shot and killed in a home invasion in California, according to Nielsen Music/MRC Data.

In all, Pop Smoke’s songs collected 24.7 million on-demand streams in the U.S. on Feb. 19, up 392% from 5 million streams on Feb. 18, according to initial reports to the tracking firm.

“Dior,” originally released on the New York-born artist’s 2019 album Meet the Woo, led the way with 5.2 million streams on Feb. 19, up 467% from 909,000 on Feb. 18.

“Better Have Your Gun,” meanwhile, saw the largest percentage gain, up 783% to 202,000 streams on Feb. 19.

The rapper’s sales figures jumped as well, including an 984% increase for digital downloads of his songs from Feb. 18 to Feb. 19 (3,000 downloads in all, led again by “Dior” with 1,000) and 12,179% jump in album sales from Feb. 18 to Feb. 19 (4,000 total, paced by new album Meet the Woo 2 with 3,000).

The gains should translate to movement for Pop Smoke’s catalog on the Billboard charts dated Feb. 29. This week’s Feb. 22-dated Billboard 200 sees Meet the Woo 2 debut at No. 7 with 36,000 equivalent album units earned, marking the rapper’s first top 10.

Pop Smoke, born Bashar Jackson, died Feb. 19 at a home in Los Angeles. No suspects have yet been arrested, and police say a motive is not currently known.


Billboard

Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters,...

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