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By Billboard

Lyte, Inc. CEO Ant Taylor has announced that the ticketing exchange platform has secured $15 million in Series A financing to drive development of the platform, scale operations, and continue to revolutionize the live entertainment experience for all stakeholders.

"We made a foundational bet we could build a platform and marketplace that included and benefited all of the folks with financial and emotional investment in this industry - rights holders, talent, enterprise ticketing companies as well as fans," Taylor said in a release. "This raise is a validation of that bet. It's a win for our partners and the future of the live events ecosystem."

Jackson Square Ventures was joined by Industry Ventures, Accomplice Ventures, and Correlation Ventures to close Lyte's latest funding round, alongside entertainment and technology industry insiders including Bernie Cahill and Greg Suess's Activist Artist Management, Coelius Capital, former CTO of Pandora Chris Martin, co-founder of 99 Designs Matt Mickiewicz and CEO of Fresno Unlimited and Lyte board member Rob Goldberg.

"Lyte has an amazing opportunity to radically improve the customer experience in a sector that has seen fundamentally little innovation over the last decade," said Mickiewicz, who is also the co-founder of Hired and Flippa. "Their marketplace is both reducing risk and redefining the fan experience in a way that actually grows the overall market."

This capital accelerates Lyte's mission to build a new category in live entertainment: post-primary ticketing, manifested as private label ticketing services offered to fans by the most iconic sports and entertainment brands including Coachella, Mumford & Sons, Comic Cons in New York City and Seattle and scores more.

Over a dozen of the world's top primary ticketing companies have integrated Lyte into their platforms including AEG's Elevate, Live Nation's Front Gate and Eventbrite. As a platform, Lyte claims 60% of the $13 billion secondary market for the events it powers.

"When Bernie Cahill and I first met Ant in 2016, we thought he had the right instincts about what the industry needs," said Suess in a release. "Three years later we were blown away at Lyte's results. They are relentless executors. Our portfolio has also grown to include sports and entertainment as well. Lyte fills a need across all live events. That's why we're backing them."

Lyte has seen explosive growth this year by matching its 2018 revenue by Q1 and growing reservations booked on the platform to $78M year-to-date, up 5-fold from a year ago. Taylor and Lyte have partnered with more than 50 major music, food and wine and pop culture festival partners across the country - in addition to 300 music venues and touring artists. They have now set their sights on new adjacent verticals in sports and entertainment and non-US markets.


Billboard

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