Warner Music Finland Acquires Hip-Hop Label Monsp Records
Influential Finnish hip-hop label Monsp Records has been acquired by Warner Music Finland. Monsp will continue to be run by CEO Keijo Kiiskinen, who founded the label in 1997 and has since built it into one of the Scandinavian country’s largest Indies, with a roster that has included JVG, Gasellit, Pyhimys ‘The Saint’ and Atomirotta, among other rap and hip-hop stars.
The deal encompasses Monsp’s recorded music business, but not the label’s partner companies, including labels Lihamyrsky, Katakombi and Överdog; music retailer Katin Tavara; booking agency All Day; and digital music distributor Musiikindigitaalinenjakelu.fi.
"Over the past two decades, Monsp has released some of the most important and influential music on the Finnish scene,” said WMF managing director Mark Fry. "We’re all looking forward to working with Keijo and his team to build on the strong foundation that they’ve laid, and we’re happy to welcome Monsp and their incredible artists into Warner Music’s global family.”
Kiiskinen called Warner Music the “perfect partner” for Monsp’s recorded music business. “I’ve long admired Warner’s passionate support for original and innovative talent, and this relationship will allow us to achieve more than ever before for our artists. We can’t wait to see what the future holds.”