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By Billboard

South Korean group BTS are on the latest cover of Entertainment Weekly.

Appearing as the focus of a special double issue of the magazine dated April 5 and 12, the septet were joined by an EW writer in Seoul to explore the behind-the-scenes look at BTS’ career ahead of the release of their upcoming album, Map of the Soul: Persona.

During the interview, RM ruminated on the group’s success in America, and expressed some of the struggles of staying true to their own identity while breaking into the Anglo-based market. “You know, Latin pop has its own Grammys in America, and it’s quite different,” the rapper told EW. “I don’t want to compare, but I think it’s even harder as an Asian group. A Hot 100 and a Grammy nomination, these are our goals. But they’re just goals — we don’t want to change our identity or our genuineness to get the number one. Like if we sing suddenly in full English, and change all these other things, then that’s not BTS. We’ll do everything, we’ll try. But if we couldn’t get number one or number five, that’s okay.”

He also addressed the frequent comparisons made between BTS and The Beatles. “Sometimes it feels really embarrassing when someone calls us a 21st-century Beatles or something like that,” said RM. “But if they want to call us a boy band, then we’re a boy band. If they want to call us a boy group, we’re a boy group. If they want to call us K-pop, then we’re cool with K-pop.”

On Wednesday (March 27), the 24-year-old dropped the comeback trailer “Persona” ahead of the album’s release on April 12. Map of the Soul: Persona precedes the group’s upcoming Love Yourself: Speak Yourselfstadium tour dates, which will see the Billboard 200 chart-toppers perform in Asia, Europe, and North and South Americas.

K-pop superstars #BTS took America by storm in 2018. Now they’re ready for a victory lap. Here’s your exclusive look inside their world: https://t.co/eYWevPrXrM Story by @Leahbatspic.twitter.com/uGDkdK5Cwp

— Entertainment Weekly (@EW) March 28, 2019

Billboard

Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters,...

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