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By Billboard

Ticketmaster has teamed up with Amazon’s voice assistant service to allow fans to explore the ticketer’s inventory and request tickets through any Alexa-enabled device.

Fans simply have to say something as simple as, “Alexa, open Ticketmaster” or “Alexa, ask Ticketmaster to find events this weekend.” Fans can then search for an artist or team name, city, and date range such as, “find concerts in Los Angeles” or “find Miami Heat tickets.” From there, fan can finalize their order details and purchase tickets by linking their Ticketmaster account to Alexa.

“Ticketmaster has the largest ticket inventory in the world and our team is always looking to leverage it along with our open platform to reach new fans,” said Ticketmaster’s svp & gm of distributed commerce Dan Armstrong in a release.

“This new integration with Alexa will offer yet another avenue for fans to access the best live events, allowing them to discover and buy tickets using only their voice. We’re excited to be working with Amazon Alexa and look forward to seeing fans utilizing it to see the artists, teams and events they love the most,” Armstrong added.

Ticketmaster has already integrated with streaming services, e-commerce sites and global social platforms, including Facebook, Spotify, Groupon, BandsinTown, Samsung, and YouTube.

Discovering and buying tickets with Ticketmaster on Alexa-enabled devices is currently available in the US only and will expand to more countries in the near future.


Billboard

Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters,...

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