Amy Winehouse Hologram Tour Put 'On Hold' Citing 'Unique Challenges and Sensitivities'
The Amy Winehouse hologram tour that was slated to launch later this year has been put “on hold” by the show’s producer. BASE Hologram took to Twitter to announce that they have “encountered some unique challenges and sensitivities” that have forced them to reassess their ambitious tour.
“Sometimes in developing this type of highly ambitious, state of the art hologram/augmented reality theatrical event we encounter some unique challenges and sensitivities that cause us to take a step back,” BASE Hologram chairman and CEO Brian Becker said in a statement sent to Billboard.
He continued, “Developing our productions is a cross between a Broadway show and a concert spectacle which requires creative engineering and that type of creativity does not necessarily follow a schedule. And that's what happened with Amy Winehouse, we promised to celebrate her life in the most respectful way possible -- as we did with Roy Orbison and Maria Callas -- and to ensure we keep that promise we are putting the tour on hold while we plot out a creatively spectacular production fitting of her remarkable career."
The hologram tour, which received a blessing from Winehouse’s father Mitch, was scheduled to kick off in 2019 and run for several years. The production was supposed to feature Winehouse's hologram backed by a live band, singers and theatrical stagecraft. According to an announcement from October last year, a portion of the tour's proceeds would benefit the late singer’s Amy Winehouse Foundation that works to prevent the effects of drug and alcohol misuse on young people.
The singer, who died on July 23, 2011, at the age of 27, will still be getting a family-approved biopic from Monumental Pictures.