Mika's 'Lollipop' Sees Significant Sales & Streaming Gains After 'SNL' Bump
The 2007 song was featured in a bar fight sketch during the Feb. 16 episode of the NBC show.
A Saturday Night Live sketch prominently featuring Mika’s 2007 song “Lollipop” is giving the decade-old song from the British pop singer’s debut album a second life.
According to initial reports to Nielsen Music, the song saw significant gains in sales and streams following its inclusion in a sketch during the long-running NBC show’s Feb. 16 episode. That most prominently includes a 9,333 percent boost in digital downloads between Saturday (Feb. 16) and Sunday (Feb. 17). The track is on its way to around 1,000 downloads in the Feb. 15-21 tracking week as a result, up from a negligible amount in the previous week.
Additionally, “Lollipop” racked up 39,000 on-demand streams on Feb. 17 and another 35,000 on Feb. 18. The two-day total of 74,000 easily eclipses the song’s streaming count for Feb. 15-16, 34,000, resulting in an overall boost of 118 percent.
“Lollipop” failed to chart in the U.S. upon its original release, but Life in Cartoon Motion was able to crack the Billboard 200 at No. 29 upon its release, moving 30,000 copies on the tally dated April 14, 2007. “Lollipop” was, however, a success globally, charting in the United Kingdom, Belgium, Sweden and more.
The aforementioned sketch shows episode host Don Cheadle squaring off in a bar fight with SNL cast member Beck Bennett. Fellow cast member Mikey Day accidentally plays “Lollipop” on the jukebox to soundtrack the spat, and the sparrers eventually find themselves unable to resist dancing to the tune.
Mika seemed as surprised as anyone else to hear the song on SNL, tweeting Feb. 17 that he “cried laughing watching this, total surprise.”