No. 98: Raúl Alarcón Jr. | Power 100
RAÚL ALARCÓN JR., 63
President/chairman/CEO, Spanish Broadcasting System
$102.7 MILLION IN NET REVENUE: SBS grew radio and TV net revenue by 4 percent to $102.7 million for the first nine months of 2018. “The most difficult challenge in an increasingly complex media sector is the ability to adapt, modify, alter, expand and, most importantly, create a new business model that competes and grows,” says Alarcón, who has expanded beyond SBS’ core radio business into TV, streaming and live entertainment. The clout of his radio portfolio, which includes the No. 1 Latin station in the United States, WSKQ (La Mega 97.9 FM) New York, remains a lure for artist-promotion teams looking to expose large audiences to new music.